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All You Need is a Good Idea!: How to Create Marketing by Jay H. Heyman

By Jay H. Heyman

In All you would like is an effective thought, Jay Heyman exhibits you the way to create strong advertising and advertisements principles that might dramatically bring up revenues in your company. ideal for marketers and small company owners?or operators of any measurement company, for that matter?this invaluable advertising source can help any company stand out on the market, construct larger industry proportion, achieve exposure, and scare the pants off the contest. This booklet is the fitting advisor to making actually robust advertising and marketing messages.

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Additional resources for All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results

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Do good, even if you can’t do great. It is not compromising. It is simply more realistic. The practical point is that I don’t want you to stand motionless at a creative standstill caused by the worry that your idea isn’t brilliant enough. I want you to avoid waiting for that explosion of inspiration, that unbelievably perfect miraculous idea that will cause long lines to form. It is more practical, and in the long run more helpful, to come up with a good idea than to come up with no idea at all.

Maybe your business cards are due for a makeover. Your letterhead and what about . .? See where the power of a good idea can lead? It can do wonderful things for your business. Here’s a case history to demonstrate the power of a good idea. indd Sec2:16 4/7/08 7:12:03 PM CASE HISTORY: SHARP WATCHES 17 never saw the light of day or the dark of night. It was simply never used. And while every creative person in advertising has a million stories of the campaigns that got away (bartender, another vodka martini, please), the point of including it is to help you understand the power of a good idea.

We took the unavoidably obvious truth of our small size and made it a benefit, stating all the reasons why our modest size was good: no layers, you are dealing with the principals, quick turnaround, no wasted meetings, no politics, no costly overhead structure, we work more efficiently, more economically. indd Sec3:25 4/7/08 7:12:23 PM 26 WHO DO YOU THINK YOU ARE, ANYWAY? small company. ) Our first brochure said that Porte Advertising was created out of the desire to provide creative, business-building communications on a cost-efficient basis.

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