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Advertising in the Age of Persuasion: Building Brand by D. Spring

By D. Spring

In the course of the Nineteen Forties and Nineteen Fifties, American advertisers made themselves important to company, media, govt, and spiritual institutions.  They predicted an American-led international buyer order supported by means of ads established media the place the logo took priority over the company that owned it, and advertisements, propaganda, and public relatives have been thought of an identical thing.  To help those principles and make sure that the ads remained of price, they validated relationships with the government and nationwide defense corporations, constructing a community and method for disseminating persuasive info that survives into the twenty-first century. 

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Extra resources for Advertising in the Age of Persuasion: Building Brand America, 1941-1961

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As would often prove an effective strategy for the Advertising Council and others over the years, they latched onto a project that served their agenda. S. ”3 Collectively, they created the American Heritage Foundation to organize and run the Freedom Train. In April 1947, Truman praised the Advertising Council and endorsed its continuation into peacetime. ” The invitations stressed to invitees that “these critical times on domestic and world scene require intensive dramatic and militant programs to reassert the emphatic advantages of American democracy,” as well as President Truman’s participation in these projects.

This meant addressing the practical issues, such as fat salvage, recruiting woman for work, saving paper and rubber, as well as creating overall themes to frame the war for the public. The War Advertising Council did find itself at odds with other governmental information organizations. ”53 The campaigns written by the War Advertising Council raised money, organized resources, and stabilized the wartime production. 54 They featured nutrition, venereal disease, treasury bonds, payroll savings, “womanpower campaigns,” Victory Gardens, fuel conservation, iron, steel, rope, rubber, and fat salvage.

2 While the Advertising Council played a vital role in the Freedom Train tour, members created a nonprofit organization, the American Heritage Foundation, to manage the project. ” The Freedom Train, accompanied by Rededication Weeks, the signing of a freedom pledge, and “The Miracle of America,” demonstrated the brand identity that free enterprise proponents wanted Americans to embrace, one in which red, white, and blue, and stars and stripes represented their version of American history, economics, and politics and in which social class and racial conflict disappeared amidst a nation of happy consumers and producers, an American model for the world.

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