A beginner's guide to mobile marketing by Molly Garris

By Molly Garris

This ebook is written at a extra macro point to have interaction scholars and professors and to teach them how cellular is built-in into an total advertising and marketing communications method. It offers a glance at cellular approach and it emphasizes the cellular environment and occupation possibilities within the cellular advertising undefined. each one bankruptcy will consultant the coed throughout the steps of making a cellular business plan in order that they turn out with a last cellular advertising plan. This ebook is meant for a huge viewers together with scholars and professors in undergraduate and graduate enterprise colleges, and training company executives. The aim is to notify administration perform and aid present and destiny company leaders navigate in the course of the aggressive storms unleashed via technological swap

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Additional info for A beginner's guide to mobile marketing

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Mobile Is Not Just about Mobility Mobile activities, as we discussed earlier, are not limited to on the go. 2 Mobile is as much about convenience as mobility. Although a PC may be within reach, more and more people are reaching for their phones to search, instead. * Speed and convenience drive 81 percent of mobile searches. Whether it is the ease of remaining seated or not wanting to wait for your laptop to fire up, people are willing to search across a variety of categories from News to Food. According to Google, people search Arts and Entertainment, News, and General Knowledge the most.

Com/webmasters/ smartphone-sites/. 38 A BEGINNER’S GUIDE TO MOBILE MARKETING Measuring Success Similar to desktop search, success is typically measured by Cost per Click (CPC)—or the cost for every time the advertisement is clicked and Cost per Mille (CPM)—cost per thousand impressions or times the advertisement is served. For each, the smarter and more efficient your advertising is, the more often consumers click on your search result or simply see the ad words you chose as a search result. The more efficient the ad, the lower the cost.

4 Simply put, (Omni-channel marketing) is the notion that consumers use more than one channel (web, catalog, mobile, store) to make a purchase. The idea reflects the fact that consumers don’t see channels, they seek solutions: either a retailer satisfies a need or it doesn’t. 5 Although there may have been a separate search investment on mobile in the past, that is no longer the case. Some marketers refer to this as integrated marketing6 or multichannel marketing,7 yet the term Omni-­channel marketing reflects a focus on solutions, which is what will ­ultimately satisfy customers.

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