By Denny Hatch, Don Jackson
"A 10-pound middle of Godiva goodies could not probably be extra scrumptious and gratifying than the juicy nuggets that fill this anthology of direct advertising wit and knowledge. learn it slowly. it is a publication to be studied, to be savored, and--of course--to be unashamedly stolen from." -- Emily Soell, Vice Chairman/Chief inventive Officer world wide DraftDirect world wide "What a treasure chest for direct retailers round the world!" -- Bob Stone, Chairman Emeritus Stone & Adler "What a super notion this publication is . . . for studying and reference by way of execs and rookies alike. it is a nice learn, well-organized." -- Martin Baier "Denny Hatch and Don Jackson have performed our an outstanding carrier. . . . somebody who reads this ebook and places its classes to paintings will revenue mightily from it." -- Arthur Middleton Hughes, government vp ACS, Inc. "They ignored one "secret": purchase this book." -- Murray Raphel Raphel advertising "Hatch and Jackson rule with their new 2,239 proven secrets and techniques for Direct advertising good fortune. there is not anything else like it!" -- Jim Rosenfield, Chairman Rosenfield & affiliates "Denny and Don have performed it! . . . Their specific selection of the direct advertising industry's top secrets--covering exchange media to artistic and databases . . . to layout, achievement and online marketing . . . to testimonials and telemarketing, and lots more--will turn out to be a useful yardstick for professional direct dealers and neophytes alike. -- John Harrison, President DiMark, a Harte-Hanks corporation "Jackson and Hatch have . . . geared up a readable anthology of the foundations for making direct reaction and ads paintings in any business." -- Henry R. "Pete" Hoke, writer Emeritus Direct advertising journal "This one's for we all . . . no matter if you simply entered the company or have grey on your hair, this e-book is a needs to. . . . The 'rules' that Hatch and Jackson supply are the results of the stories of a few of crucial innovators in direct advertising. the result's not just a useful gizmo which i'll use often, yet a compendium of actually substantial ideas!" -- Jerry Reitman, govt Director Chicago Direct advertising and marketing academic beginning "I used to be thrilled to discover this quantity is greater than only a gold mine of rules. it is extra like an outstanding novel. Open to any web page, and it is tough to place down." -- Jim Kobs, Chairman Kobs Gregory Passavant
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"A 10-pound middle of Godiva sweets could not potentially be extra scrumptious and enjoyable than the juicy nuggets that fill this anthology of direct advertising and marketing wit and knowledge. learn it slowly. it is a e-book to be studied, to be savored, and--of course--to be unashamedly stolen from. " -- Emily Soell, Vice Chairman/Chief artistic Officer all over the world DraftDirect around the globe "What a treasure chest for direct retailers all over the world!
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Additional resources for 2,239 tested secrets for direct marketing success
It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore, every ad should be a supersalesperson. A salesperson's mistake may cost little. An advertising mistake may cost a thousand times as much. Therefore, be more cautious, more exacting. A mediocre salesperson may affect a small part of your trade. Mediocre advertising affects all of your trade. Gary Kauffman's Beacon Nothing is more profitable than the right offer powerfully stated to the right person at the right time.
Murray Raphel Raphel Marketing Hatch and Jackson rule with their new 2,239 Tested Secrets for Direct Marketing Success. There's nothing else like it! Jim Rosenfield, Chairman Rosenfield & Associates Denny and Don have done it! . Their unique collection of the direct marketing industry's best secretscovering alternate media to creative and databases . . to design, fulfillment and Internet marketing . . to testimonials and telemarketing, and so much morewill prove to be an invaluable yardstick for seasoned direct marketers and neophytes alike.
Please your customers by knowing what they'll appreciate before they know it. Win over new customers by accurately anticipating your competitors' service capabilities and strategies and then beating them to the punch. There's not a market leader in the business that can keep its position by being complacent. Commit long-term. If you have a well-thought-out idea of where customer expectations and competitors' capabilities will be in five or 10 years, begin to lay the groundwork now to gain an advantage.