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101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

With thousands of confirmed information, instruments, and strategies, this freshly up-to-date edition explains tips on how to utilize the most recent internet 2.0 traits and methods reminiscent of RSS, blogs, podcasting, and cellular advertising for on-line good fortune. marketers, company advertising managers, small company vendors, experts, site owners, members, new media execs, and site designers will locate this guidebook priceless for constructing on-line strategies. A spouse web site offers up to date online marketing information and multiplied details. From optimizing web content for se's and incorporating dynamic public relatives concepts to offline advertising and making sure consumer pride, this handbook is unbeatable for worthy on-line promotional assets.

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For example: • Keyword stacking—It is quite obvious when a site is using this ill-fated technique. Its not-so-obvious cousin is called keyword stuffing, which is when you exercise the same stacking techniques on aspects of the Web site that should not be optimized, such as spacer images. A spacer image is used by Web developers for just that—properly spacing items on a page.

Once a person sees something on three or four of your competitors’ sites, it becomes an expectation. The Internet has helped create very demanding consumers with very high expectations. Having completed identification of your objectives, target markets, products and services, and now your competitive analysis, you are ready to develop your storyboard, plan, or blueprint for your site. Storyboarding Your Web Site Before you start construction on your Web site, there are many steps to be taken. First you must have the storyboard, or the blueprint of your site, developed.

We cover these points more in this chapter, too. The search engines are all fighting for market share. The more market share a search engine has, the more valuable the company is. To gain market share, a search engine has to provide better results than its competition. It is for this reason that the search engines are changing and improving their formulas on an ongoing basis. You have to keep up with changes in these formulas, tweak your site accordingly, and resubmit when necessary. The search engines have different algorithms or formulas for their ranking.

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