By Tim Collins
100 how one can Create an Ad is an obtainable advent to artistic ads suggestions. that includes a hundred spreads detailing strategies resembling the 'Reveal' and the 'Mash-up', it provides the main equipment of devising print, tv, radio, direct, and on-line ideas.
The strategy of growing an advert could be divided into 3 steps: making plans; proposal construction; crafting. This e-book presents a simple consultant to idea production, together with tools which are acceptable throughout media and delivering wide-ranging examples from overseas campaigns.
Aimed at supplier creatives, planners, and account handlers, in addition to picture designers, advertising and marketing pros, and scholars, 100 how one can Create an Ad has wide-ranging attraction
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Additional resources for 100 ways to create a great ad
Both check-box options on the card read, ‘Yes, I want a oneyear subscription’. An ad for the charity Save the Children repeated the phrase ‘My mom’s going to kill me’ next to the head and stomach of a pregnant teenager, bringing out the grim double meaning of a common phrase. The line at the bottom of the page read, ‘One condom saves both lives’. Visuals as well as words can be repeated, of course. A UK press ad for the chic department store Harvey Nichols showed a pair of their ‘must have’ shoes followed by a month’s worth of beans on toast.
Company number: 5171525. Sorry to bother you. Any chance of turning that thermostat down a degree? 03 01 / Carlsberg 02 / Christian Aid The humorous insertion of the word ‘probably’ in this endline skirted advertising regulations and inspired a campaign that ran for three decades. The visual leads us to expect a hard-hitting headline, so the casual tone of the line takes us by surprise. 03 / Ronseal ‘Does exactly what it says on the tin’. We’re used to endlines for products like this making big claims about effectiveness, so this down-to-earth tone stood out.
Is so familiar now it’s difficult to remember what a good job it does. Rather than explaining the beneﬁts of milk, the line simply prompts us to try and remember if we have enough in the fridge. And we all know how annoying it is to run out. 01 03 02 14 Grouping words and pictures into threes makes them easy to take in. 32 / 100 ways to create a great ad THE RULE OF THREE 01 / Sure Headlines and endlines often use the rule of three. This deodorant ad lists three examples of things that make you sweat.