100 ways to create a great ad by Tim Collins

By Tim Collins

100 how one can Create an Ad is an obtainable advent to artistic ads suggestions. that includes a hundred spreads detailing strategies resembling the 'Reveal' and the 'Mash-up', it provides the main equipment of devising print, tv, radio, direct, and on-line ideas.

The strategy of growing an advert could be divided into 3 steps: making plans; proposal construction; crafting. This e-book presents a simple consultant to idea production, together with tools which are acceptable throughout media and delivering wide-ranging examples from overseas campaigns.

Aimed at supplier creatives, planners, and account handlers, in addition to picture designers, advertising and marketing pros, and scholars, 100 how one can Create an Ad has wide-ranging attraction

Show description

Read or Download 100 ways to create a great ad PDF

Similar advertising books

Underdog Advertising

Underdog advertisements is written for the small-to-midsize company that needs to compete opposed to higher businesses for revenues, industry proportion and model wisdom. according to confirmed inventive and strategic advertisements rules that experience constructed and subtle during the last twenty-five years, the ebook is helping smaller companies create and execute ads courses which are powerful within the face of sturdy festival.

2,239 tested secrets for direct marketing success

"A 10-pound center of Godiva goodies could not in all probability be extra scrumptious and pleasant than the juicy nuggets that fill this anthology of direct advertising wit and knowledge. learn it slowly. it is a ebook to be studied, to be savored, and--of course--to be unashamedly stolen from. " -- Emily Soell, Vice Chairman/Chief artistic Officer around the globe DraftDirect around the world "What a treasure chest for direct dealers world wide!

Little Book of Big Promotions

Brimming with rules for promotional campaignsDesigners are consistently seeking to supply their paintings the inventive part required to get spotted in a sea of selling and advertising. to accomplish this, they need to be industry savvy, leading edge, and own updated creation knowledge. The Little e-book of huge Promotions is choked with content material that provides inventive notion.

This note's for you : popular music + advertising = marketing excellence

From COCA-COLA to CHRYSLER this e-book takes you behind the scenes of a few of the easiest renowned tune in advertisements campaigns of all time. do you know that fog performed a severe function within the identification prefer to educate the realm TO SING crusade? And that the choir had no concept that EMINEM was once going to teach up whereas they have been taping the LOSE your self crusade?

Additional resources for 100 ways to create a great ad

Sample text

Both check-box options on the card read, ‘Yes, I want a oneyear subscription’. An ad for the charity Save the Children repeated the phrase ‘My mom’s going to kill me’ next to the head and stomach of a pregnant teenager, bringing out the grim double meaning of a common phrase. The line at the bottom of the page read, ‘One condom saves both lives’. Visuals as well as words can be repeated, of course. A UK press ad for the chic department store Harvey Nichols showed a pair of their ‘must have’ shoes followed by a month’s worth of beans on toast.

Company number: 5171525. Sorry to bother you. Any chance of turning that thermostat down a degree? 03 01 / Carlsberg 02 / Christian Aid The humorous insertion of the word ‘probably’ in this endline skirted advertising regulations and inspired a campaign that ran for three decades. The visual leads us to expect a hard-hitting headline, so the casual tone of the line takes us by surprise. 03 / Ronseal ‘Does exactly what it says on the tin’. We’re used to endlines for products like this making big claims about effectiveness, so this down-to-earth tone stood out.

Is so familiar now it’s difficult to remember what a good job it does. Rather than explaining the benefits of milk, the line simply prompts us to try and remember if we have enough in the fridge. And we all know how annoying it is to run out. 01 03 02 14 Grouping words and pictures into threes makes them easy to take in. 32 / 100 ways to create a great ad THE RULE OF THREE 01 / Sure Headlines and endlines often use the rule of three. This deodorant ad lists three examples of things that make you sweat.

Download PDF sample

Rated 4.79 of 5 – based on 33 votes