By Luke Herriott
Eating places, bars, and cafés are probably the most aggressive companies on the planet. Getting the promoting and branding correct is vital for survival. This booklet presents a catalog of artistic rules for buying eating place pix correct. It bargains designers 1000's of inspiring and cutting edge photo techniques for id, signage, installations, promotions, swag, menus, and extra. As with the opposite books within the a thousand sequence this publication deals designers the last word source to jump-start their creativity for his or her eating place consumers.
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Additional info for 1,000 Restaurant, Bar, and Cafe Graphics From Signage to Logos and Everything In Between
1993: Launches the Newton personal assistant. Newton flops. John Sculley leaves. 1995: Launches new laptops, but forced to recall them after two burst into flames. Profits drop by 48 percent. 1996: Market share drops to 5 percent. Gil Amelio in charge for 500 days. Steve Jobs returns. 1998: iMac is launched. Barbie O ften said to be the most successful toy in history, Barbie celebrated her 40th birthday in 1999. The world rejoiced. “Forty years of dreams” proclaimed Barbie’s makers, Mattel. Forty or not, Barbie defies the ageing process in a defiantly old fashioned sort of way.
Profits drop by 48 percent. 1996: Market share drops to 5 percent. Gil Amelio in charge for 500 days. Steve Jobs returns. 1998: iMac is launched. Barbie O ften said to be the most successful toy in history, Barbie celebrated her 40th birthday in 1999. The world rejoiced. “Forty years of dreams” proclaimed Barbie’s makers, Mattel. Forty or not, Barbie defies the ageing process in a defiantly old fashioned sort of way. No cellulite in sight, Barbie has long legs and a figure as shapely as shapely could be.
Introduction 3. The first golden age of brands (1950s) • • • • • • Barbie Marlboro Hewlett-Packard Holiday Inn Lego Wal-Mart 4. The lull before the storm (1960s and 1970s) • • • • • Apple Benetton Federal Express Ikea Intel 5. The global golden age (1980s and 1990s) • • • • • The GAP Häagen-Dazs Microsoft Nike Starbucks The ultimate businesses Retailers • • • • Ikea Sears, Roebuck Starbucks Wal-Mart Financial services • American Express • xxix xxx • The Ultimate Book of Brands High-tech • • • • • • Apple Hewlett-Packard IBM Intel Microsoft Sony Fashion • • • • Benetton The GAP Levi-Strauss Nike Cigarettes and alcohol • • • • Budweiser Guinness Heineken Marlboro Food and drink • • • • • • Coca-Cola Häagen-Dazs Heinz Mars Nescafé Wrigley’s Leisure and entertainment • • • • Barbie Disney Lego Sony Introduction • xxxi Services • • • • • • • • Federal Express Harvard Business School Hertz Holiday Inn McDonald’s McKinsey & Co Virgin Reuters Products • • • • • • General Electric Gillette Hoover Kodak Swatch Xerox Transportation • • • • • • Goodyear Harley-Davidson Mercedes-Benz Rolls Royce Toyota Yamaha Non-profit • Red Cross Notes 1 Kerry, Kathleen, “GM warms Business Week, September 23, 1996.